About me
STRATEGY, CREATIVE IDEAS AND WORDS TO MAKE BRANDS MORE HUMAN
I'm a creative director and creative strategist with 15+ years of experience working both inside brands
and major advertising agencies big and small, from Publicis and Ogilvy to Mother and Vice Media. I've
created growth-proven branding, retail and content campaigns from ideation to delivery for every
category imaginable, including vitamins for pets.
I've learnt the importance of a global, cross-cultural and inclusive sensibility having worked in Europe,
the Americas, and Asia Pacific managing big scale and multi-channel projects both in digital and
traditional media.
I love a business challenge and enjoy stretching my mind to solve it with a strategic and
entrepreneurial vision.
I'm an energetic leader and team player who thrives in collaborative work environments fostering a
trusting and high-performance culture.
Skills
Advertising, Branding, Campaign Planning, Content, Copywriting, Creative Direction, Digital Strategy, SEO, Social Media, Strategy Planning
Sector Experience
Automotive, beauty, Fashion, financial, FMCG, Nonprofit, Pharmaceutical, Public service, Retail, Telecoms, wellness
Clients
Estee Lauder, Grey, IKEA, Mother New York, Ogilvy & Mather NY, Pantene, Fiat, Target Beauty,, Publicis, Sydney Symphony Orchestra