About me

Senior creative leader with broad experience in the advertising industry, fostering ideas with strong strategic vision and cultural relevance.
I have had the opportunity to work for the most outstanding and creative agencies in Spain: Publicis Casadevall & Pedreño, SCPF - WPP and Mccann Spain, leading the creative transformation in independent and multinational agencies.
I have worked for relevant local and global brands such as BMW, Ikea, Nike, Aldi, Vodafone, Beko, etc, having the opportunity to develop projects at a global level in more than 90 countries. The global campaign "Eat Like a Pro" developed for Beko has been awarded with two of the most prestigious awards within the Sports Industry: Sport Industry Awards and Football Business Awards.
Creatively my work has been awarded in renowned national and international festivals: Cannes Lions, The One Show, Epica Awards, ADC, El Ojo, El Sol, Fiap, Eurobest, c de c, New York Festival, etc.
The commercial success of my creative work have led me to win several EFI Awards.
I have been jury member at Cannes Lions, The One Show, Eurobest (twice), El Ojo de Iberoamérica, El Sol, ADCE (three times), Lisbon Ad International Festival and CdeC, among others. I have also served as Chairman of Print & Outdoor jury at ADCE 2018.
I contribute to support female diversity in the advertising industry, promoting the visibility of creative woman as one of the founders of the platform #masmujerescreativas.
I have been nominated for the Women to Follow Awards (2017) and the Top 100 Women Leaders (2018).