About me

During my 12 years in the US I have honed my skills in bringing concepts to life through a blend of creative vision and meticulous production management.
At BAGGU, I had the opportunity to work on a variety of projects that demanded both creative acumen, Marketing and business expertise and a strategic approach to production. I led cross-functional teams, managed budgets, and collaborated with sales teams, creatives, and technical staff to ensure that every project was not only a creative and revenue success but also delivered on time and within financial parameters. My role required me to be a bridge between the creative vision and the pragmatic aspects of production, ensuring a seamless workflow and fostering an environment where creativity could flourish without losing sight of the project's goals and deadlines.
One of the aspects of my previous role that I found most rewarding was the ability to work closely with both the Creative and the Marketing / Financial teams, to merge both their visions and needs and to develop and refine their ideas into compelling narratives that resonated with big audiences.
At Baggu we believed that innovation in the Marketing strategies was key to keeping the brand relevant and to connect with and acquire new customers, we produced innovative campaigns not only with real life activations such as in store events, collaborations with creators, brands, and innovators, pop up stores within department stores or even MOMA in NYC (turning that into a permanent store in store due to its wild success), wheatpaste campaigns... but also in the digital / social media world, we partnered with creators and artists to produce and conceptualize videos, social media reels, photoshoots and special activations with content creators where I was the project lead, turning the creative director's vision into incredibly successful multimedia projects that created a revenue impact that was unprecedented at Baggu.

Skills

Account Management, Advertising, Agency Coordination, Art Direction, Audio Visual, Brand / Logo Design, Brand Management, Branding, Budgets Planning / Allocation, Campaign Planning, Communications, Content Management, Digital Marketing, Digital Strategy, Directing, Email Design, Event Design, Event Management, Experience Design, Graphic Design, Management, Packaging Design, Post Production, Producing, Product Development, Production, Studio Management, Team Management, Video Production

Sector Experience

Advertising, Design, Event Organisers / Management, Fashion, Marketing, Production