About me

Experienced Creative Director and design lead with expertise crafting concepts and fuelling brand engagement for live experiences and event spaces.
A versatile creative across a variety of client sectors and design disciplines. Expert in design direction, concept generation and creative leadership, steering projects and teams to success. Adept at storytelling, weaving captivating brand narratives at every touch-point.
Passionate problem-solver armed with design thinking and creative effectiveness, helping creatives, clients and collaborators deliver impactful solutions while maintaining project management and integrity from design to delivery.

I collaborate regularly with agencies such as 2LK Design, Audience, Avantgarde, ICF Next and Top Banana to name a few, and with countless brands including; Bentley Motors, Boots, Danone, Google, Honda, HSBC, Intel, Jaguar Land Rover, Lloyds Banking Group, Rolls-Royce Motors, Sainsbury's, TikTok, UEFA, Virgin Media and VMware.
With a rich background across various client sectors and renowned brands, I have recently provided guidance to established creative agencies, overseeing automotive launches, brand expos, virtual events, and OOH experiences.