About me
Mark was appointed Worldwide Strategy and Planning Director of PHD in 2010 and is responsible for driving the growing network's strategic planning capabilities across all regions. In 2013, he created Source, the agency's global online planning system and has co-written all of PHD's books to date; 2014, Fluid, 2016, Overthrow, Game Change and PHD's latest publication Sentience: The Coming AI Revolution and the Implications for Marketing.
Mark has been named as one of the top media planners both in the UK and the Asia Pacific region by Campaign and Campaign Asia respectively. He has been personally nominated for numerous industry effectiveness awards and is an active commentator within industry.
Mark started his career with Saatchi and Saatchi as a planner before joining OMD where he ran a planning group. He then took the position as Managing Director of PHD's subsidiary planning-only agency, Rocket, overhauling the company before moving into the main agency of PHD to take up the
Skills
Sector Experience
Automotive, FMCG, Pharmaceutical