Mark Sammartino Executive Creative Director

ABOUT

The arduous task of the inevitable client Christmas card is one most creatives dread. It is always a challenging process to appease both internal and external expectations. More often that not it serves as gratutious self-promotion without the adulation we all crave.

Last year, the task was a lot more fun. What better place to conceptualise than over a cold beer and pub lunch – a fertile breeding ground to conceive last years little gem, the Christmas Cocktail Book. A tidy little A6 DM / self-promtion doubling as one almighty festive celebration. One that not only tells, but gives in abundance.

The idea is a derivative from some old-world classics, twisted, shaken, and customised to mirror the spirit of our entire team. Each cocktail reflecting the name, quality and personality of our staff members. Beautifully crafted with a combination and elegant typography, witty copy, detailed illustration with a refined monochromatic colour palette. With all pages really easy to enjoy.

Originally developed as only a smaller A6 mailer, it was hard to stop the party. We continued into the wee hours of the night, getting carried away to produce a range of posters and branded digital materials, including personalised desktop and screen savers.

Date created: December 2019 2019-12-01T00:00:00+0000
Date published: 30 July 2020 2020-07-30T14:23:58+0100

MADEIT CREDITS

  • WellmarkClient
Annual 2020 ShortlistChristmas Cocktail Book - Self PromotionGraphic Annual 2020 JudgePublishing Project featured: on 5th August 2020

Christmas Cocktail Book - Self Promotion

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