About me

I am a versatile copywriter, web editor, producer and picture editor, with creative flair and an innovative approach. Over the past decade I have been involved at a high level with a number of award-winning New Media projects. The recent and critically acclaimed BBC.co.uk homepage redesign was based on a proposal which I submitted in 2005; I provided all the written content for the prestigious Army on Everest website; I proof-read, edited and uploaded all the content — and selected, cropped and optimised all the images — for the new KPMG global website. As a writer I can adapt my style to suit any requirements; from concise and informative news to witty and engaging magazine features; from B2B communication to hard or soft sell commercial pieces; from edgy and challenging articles to diplomatic and legally precise advice. I have the ability to create, present and maintain SEO optimised content in the most effective form for target audiences. I also have an excellent understanding of user-generated material, such as blogs and forums, and a good eye for viral content.