About me
I am a highly energetic creative designer with more than 30 years agency experience in branding and retail branding.
MY CAREER HIGHLIGHT SO FAR, HAS BEEN REPOSITIONING MAJESTIC WINE. EVOLVING THE LOGO FROM GRAPE TO GLASS. THE NEW FRESH, CRISP, BOLD BRAND PERSONALITY GIVES MAJESTIC WINE A VOICE WHICH RESONATES WITH THE PRODUCTS THEY SELL.
I have played a integral part in developing Frasers creative team from winning new prospects and growing the business of it's existing clients. A confident team member who's happy to get his hands dirty.
I believe great design is not formulaic, but is the product of carefully considered observation, conversation and collaboration with clients to tailor our approach accordingly to create brave work that stands out in a crowded marketplace.
I recently lead a small team working on Wyevale Garden Centre to communicate their post acquisition 'Hearts and Minds' creating a suite of communications to help smooth the transition of the recently acquired local garden centre to a Wyevale garden centre.
For over the past 8 years in my spare time, I am the Creative Director at Whitrow Creative where we create innovative interiors, capturing the imagination of a brand and express this effectively within the store. My role is to create a brand personality and customer communication journey that cut through the sea of ordinary.
I love - 'Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep'.
- Scott Adams