Mark Baldwin Creative Director

ABOUT

B&W IS THE TRUE MEDIUM OF LIGHT

Well, I shoot on both; it’s just that shooting on B&W film is a love affair; it evokes nostalgia. For most people, a film camera seems like an anachronism. But in a very profound sense, it is the opposite; film cameras remain the ultimate refinement of photographic technology. Used correctly, a mechanical camera portrays your subject ‘faithfully’ from the moment you trigger the shutter to your final darkroom handprint. Whereas DSLR cameras record automatically, faster, easier and accurately because they’re driven by algorithms.

Although artistic photographic skills still matter, the number of variables involved in shooting digitally has been purposefully engineered in order to make ‘capturing’ simpler. To me it makes digital photography feel cold, artificial and somewhat removed — the digital photographer could be considered more ‘operator’ than an 'artisan' because, in effect, digital algorithms virtually ‘own’ the file captured; just as the photographer owns the device... fortunately, digital editing allows a huge selection of pre-set tools to render your shot as you please...

Shooting on film is more dignifying and prompts one to learn from those odd mistakes made 'in-camera'. Paradoxically, this in itself is liberating because you’re only as good as the last picture you triggered – best you remember to keep your wits about you when next shooting on a roll of film..!

MADEIT CREDITS

  • Cristina BertasselloClient
Add yourself to this project

Who liked - Why shoot FILM in a DIGITAL era?

Back to Why shoot FILM in a DIGITAL era? project

1 2 3 4 5 Next ›Last »