About me

A CRM and data strategist with experience in devising, delivering and optimising CRM programs. Experience working with the Adobe Marketing Cloud to develop highly engaging omni-channel campaigns. A successful track record in building client service teams, delivering exceptional client experiences, winning new business, business and marketing planning, financial management and revenue growth. Board level and senior management experience in medium/small and start up businesses.

Specialties:
Adobe Marketing Cloud
CRM - customer engagement strategies.
Client development - relationship building, revenue growth, contract negotiation.
Data strategy - data capture/enhancement, targeting, campaign analysis.
Commercial acumen - business planning, growth & management.
New business development - sales planning, pitch management.
B2B marketing & PR - strategic and implementation planning & delivery.
Business & product planning - initiating and running internal & external processes.