About me

When an agency has 10 days to win a piece of business, they don't need another generalist. They need an art director who's done this before, fast, at a senior level, with the craft to back it up.

That's the work I do.

I've spent 20 years as a Creative Director (Art) in healthcare and pharma advertising, and for the last two, I've done it exclusively on a freelance basis — parachuting into agencies to lead new business pitches, launch campaigns, and rebrands under real deadline pressure. I currently do creative for 12-16 competitive pitches a year with 4 wins last year for agencies including Klick, FCB Health, Area 23, InVivo Communications, and BGB.

Before going independent, I spent nearly a decade as part of The Bank, FCB Health's senior conceptual group — the team agency leadership called in for high-stakes new business and flagship creative. That work included the nationally recognized "My Way" campaign for Cologuard, a Manny Award-winning philanthropic campaign for the TB Alliance, and an MM&M Gold Award-winning consumer site for Stiolto.

What I bring to a pitch:
→ Concept-to-presentation speed, without shortcuts. I've integrated AI tools like Midjourney into my process to move ideas from brief to polished visualization in days, not weeks — while keeping the strategic thinking a winning pitch actually requires.
→ Range across the full pitch deliverable set: TV, digital, HCP and DTC campaigns, CRM, social, print, and experiential.
→ Comfort at every altitude — concepting solo, working with my writing partners, leading multidisciplinary teams under a compressed timeline, and presenting directly to client leadership when the business is on the line.

I'm based in Connecticut outside of NYC and available remote or hybrid for freelance engagements — new business pitches, launch campaigns, or creative leadership gaps that need to be filled now, not next quarter.

If your agency has a pitch coming up and needs senior firepower, let's talk.

Skills

AI Assisted concepting, Art Direction, New business pitch development

Sector Experience

Beverages, Healthcare, Hotels & Resorts, lottery, Packaged goods, Pharmaceutical, Travel & Leisure

Awards

Addy Awards Gold, Effie\'s - Gold, mannies

Clients

Area 23, BGB advertising, FCB Health, invivo communications, klick health