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About me

A versatile Senior Graphic, Packaging Designer and Artworker with a degree in industrial design, I have developed an analytic approach to the tasks, a natural attitude to innovation and a technical skill to express my creativity in full. Over the past 20 years, I have produced graphic design, creative concepts, photographic retouching, artwork ready-to-print and illustration of a highly crafted standard.

I have worked independently as well as part of a design team producing and managing whole projects or working at various stages of a project as required from client briefing for a wide range of projects for corporate / brand identities, packaging, advertising, POS and marketing material for various market areas including: Food & Beverage, FMCG, Music Events, Exhibition Events, Automotive and Sport Magazine.

My experience means I see projects and briefs from a client perspective, with all the constraints, challenges and stakeholders that are involved. Designing from this point of view has meant I am able to consider solutions based not just on creative merit but also function, form and success.

Having run my own Design Service I take time to thoroughly understand a client's brief, asking questions and gathering facts and figures. Armed with all this information and the aims and objectives for the project the design stage then consists of extensive research, concept development, gathering feedback and developing final artwork ready for print or other applications.

I strongly believe that the role of a designer and agency is not simply to deliver one solution but to develop a number of routes, some of which may take the brief in a direction the client has not considered before. Communication with the client is vital to a successful project.

Specialties include: strategic and non-strategic design of projects for corporate / brand identities (including logo design), packaging, advertising and online promotional banners. Producing digital visualising, artwork including photographic re-touching and illustration for any material printed or online including brand guardianship of projects to press passing.

Details

AvailabilityLooking for work

ContractPerm, Freelance

LocationCroydon, Surrey, United Kingdom

Skill LevelSenior

LanguagesItalian, English

Tagged Job TitlesGraphic Designer, Automotive Designer, Creative Artworker

Recommendations

Currently No Recommendations

Skills

Brand / Logo Design, Graphic Design, Industrial Design, Packaging Design, Point of Sale Design, Web Design

Sector Experience

Automotive, Design, Food & Beverages

Clients

Benelli Spa, Nespresso, Nestle Purina, Nestle UK

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Creativepool member since 4 March 2021

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