Soulpass Design Studio / 灵越设计工作室 Product/​Branding/​ Graphic Designer

ABOUT

We designed a product packaging for the brand "Taoyuandu", an organic rice producer in Xianju County, Zhejiang, China. This packaging is not only a storage box for organic rice products, but also expresses a myth and legend surrounding the "Taoyuandu" plantation to produce high-quality organic rice. This packaging uses a large number of illustrations to express the story, and combines the local folk myths and stories of Zhejiang Xianju with the packaging design to create a "storytelling" packaging design.
This packaging design has been awarded the Packaging Design Award at the 2022 Red Dot Design Award.

AWARDS

Red Dot Award - Red Dot Award

MADEIT CREDITS

  • Daheng Cultivation and Breeding Professional Coorperative in Xianju County, TaizClient
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