ABOUT

We designed a product packaging for the brand "Taoyuandu", an organic rice producer in Xianju County, Zhejiang, China. This packaging is not only a storage box for organic rice products, but also expresses a myth and legend surrounding the "Taoyuandu" plantation to produce high-quality organic rice. This packaging uses a large number of illustrations to express the story, and combines the local folk myths and stories of Zhejiang Xianju with the packaging design to create a "storytelling" packaging design.
This packaging design has been awarded the Packaging Design Award at the 2022 Red Dot Design Award.