About me
With 13 years of experience in the fashion industry, I am a seasoned Creative Director specializing in all categories, with a focus on knitwear and cut-and-sew jersey, with a proven track record across both luxury and mass-market sectors. I combine a refined creative vision with commercial sensibility, delivering designs that are both trend-driven and aligned with contemporary fashion aesthetics. My expertise spans trend forecasting, market analysis, and design innovation, allowing me to develop collections that are both commercially viable and creatively compelling.
I have successfully partnered with Creative Directors, brand owners, and cross-functional teams to conceptualize and produce collections, establishing strong working relationships with European and Asian manufacturers and suppliers to ensure seamless production. I excel in brand development, from concept creation to logo design and brand guideline establishment, having launched multiple successful fashion brands. My proficiency in trend analysis and market research ensures that my designs are always relevant and strategically positioned.
As a leader, I am passionate about fostering creativity within teams and mentoring emerging talent. I have managed the end-to-end design process, from sketches to ready-to-wear collections, and overseen technical package development, consistently meeting strict deadlines. My expertise also extends to print design, with over 150 unique prints developed, as well as personal styling for high-profile clients, curating styles that enhance their public image.
Russian: mother tongue / English: fluent / Italian & German: working knowledge / French: А2 / Chinese: basic
Master's Degree in Knitwear Design & Development, 2012
Skills
Clo 3D, Collection Creation, Creative Direction, Fashion Design, fashion sketching, Illustration, Pattern Knowledge, Presentation, Public Speaking, Supplier Management, Team Management, Technical / Functional Documents, technical drawing, Technical Skills, Trend Analytics, trend forecasting, Writing Skills
Sector Experience
Clients
Annette Hoffmann Design Studio, Fashionligica, Lugang, Melon Fashion Group, Mum of Six, TRU