About me
I'm a copywriter recently returned from working in Australia at Bashful, a creative agency based in Sydney. I was the lead Copywriter for brands including P&O Cruises Australia, NSW Blues (the state Rugby team), KMS, Goldwell and more.
As lead digital copywriter I was required to generate a vast amount of imaginative copy for a diverse range of clients, objectives and audiences. Working within strict tone of voice guidelines, I loved finding the right calibration of words for the specific objective and the specific marketing channel. Be it retail conversions, education or something to get people engaged and talking- all are such satisfying writing challenges.
Generating ideas with the social media strategist and digital designer was a lot of fun too, and useful to get a sense of what is possible online (Insta stories, UCG content, infographics Canvas ads and Facebook Live were tools we employed), but feasible in terms of timing and budget. We would plan a month of content in advance and set clear checkpoints for changes to ensure we stayed ahead of schedule. I'm efficient and accurate as a writer and proactive in managing any amends which helps me to consistently meet my deadlines. An ability to prioritize sensibly also helps me manage a heavy work load.
Whilst head of marketing and lead conference producer for a suite of B2B business information conferences, I had sole responsibility for all marketing material on and offline, with an emphasis on email. This experience taught me the invaluable art of a call to action and service proposition. I also learned to translate dry, technical subject matter in to compelling and engaging copy whilst remaining professional and of course persuasive.
In terms of proof reading, and editing, I earned my stripes at my most recent role working for P&O Cruises Australia. I proof read the entire brochure containing all cruises, prices and destinations for the years 17-18 and 18-19. Learning the stamina of focus for that kind of accuracy was really useful. I am confident in my spelling and grammar, as well as my ability to optimize the copy of others.
Naturally any writing for online would be lost without keywords and SEO. I'm always reading up on developments for how to keep in the good graces of Google, and how to give my writing the edge online. I have experience of listening and measurement through Google Analytics, Facebook Ad Manager and Campaign Monitor.
In my spare time I've been writing restaurant reviews and blogs for many years and am very comfortable getting stuck in to longer form articles. I'm also involved with creative communities from my art school days which keep me abreast of the latest trends in the arts.
For samples of my writing please my website, especially my review of the East London Liquor Company because I use the words 'herbaceous juniper Eucharist'- which are practically poetry. Website: mariabirdcopywriter.squarespace
I hope to hear from you.
Best wishes,
Maria
Skills
Copywriting, Digital Marketing, Digital Strategy, Media Planning, SEO, Social Media
Sector Experience
Clients
Goldwell, KMS, KIND, Frontside Events, the STAR, NSW Blues, P&O Cruises