About me

Hi! I'm Margherita, a Senior Copywriter based in New York.

My work stems from what I love the most: people, who embody my primary source of inspiration and where I uncover the most genuine and creative insights. I believe in the power of storytelling, able to turn the most insignificant anecdote into its own novel. I like borrowing the voice of brands, challenging them to sharpen their message and giving people a new way of seeing things.
Outside of the advertising world, I venture into storytelling of different kinds, ranging from journalistic narratives to photo reportage and documentaries.

Clients

BBC, Heineken, Netflix