. . .

About me

25+ years shaping global brands and events. Specialising in visual identity systems and brand evolution, I deliver bold brand vision through compelling storytelling and memorable look & feel.

My work blends strategic thinking with expressive design. I create branding experiences that resonate internal and external audiences, consumers spectators. With engaging graphics in streets, points of sale, stadium and across screens in the digital space, I help brands make a powerful visual impact.

I've led the development of large-scale identity systems, immersive event branding, and illustrated storytelling for global organisations including FIFA, the Olympic Games, Coca-Cola, and World Athletics.

Whether art directing a full rollout for a major sporting event or developing a memorable look and feel for a all around campaign, I bring creative leadership, design systems thinking and production expertise across:

- Visual identity & brand evolution

- Illustration & expressive visual language

- Event branding & experiential design

- Design rollout, production & artwork systems

- Creative direction & stakeholder collaboration

I've worked both in-house and with agencies, often embedded in multi-disciplinary teams to lead creative from concept to production, always ensuring consistency, emotional impact, and brand clarity at every touchpoint.

Based in Glasgow but working from anywhere, I'm always interested in opportunities to help brands tell stronger stories through meaningful design.

Let's connect if you're looking to elevate your brand's visual identity.

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