About me

I am a creative director and photographer working in fashion, lifestyle, food, architecture and design.

Born and raised in Tuscany, Italy, I handled the first SLR camera at 11 years old, shooting cityscapes and learning the rudiments of the darkroom.
I have worked in architecture, interior design, and lighting design for more than 18 years. In 2008 I had a career change, starting my work as a photographer and designer in the UK.
After years of passionate dedication, hard work, and professional achievements, the British Institute of Professional Photography awarded me the Fellowship certification (FBIPP) and won the Peter Grugeon Award for the Best Fellowship of the Year in 2016. Subsequently, I have been admitted as a member of the highly regarded Association of Photographers (AOP).
Having achieved a stronghold in coordinated image and photography for the design and fashion world, I have taken my expertise into the hospitality market; the likes of luxury/boutique hotels, fine dining restaurants, and the drinks and beverage industry are all reaping benefits from my services.

Today, I am leading my agency in assignments for the lifestyle, fashion and design industries.

Creative photography & film, coordinated image and brand marketing form the core of my services.

Teaching and nurturing new talents in the visual arts is my passion and another branch of my business. In 2016, I launched "telling [fashion] stories"—photography and set design workshops—and more recently, I have become a lecturer for the School of Art and Creative Industries at London South Bank University (LSBU).

The crossover between genres and industries is a peculiar and essential factor in my work, which contributes to thinking outside the box and achieving a unique style rich in symbolism and content.

Skills

Advertising, Branding, Creative Direction, Photography, Set Design, Video Production, Web Design

Sector Experience

Architecture, Fashion, Food & Beverages, Hotels & Resorts, Interiors

Awards

Peter Grugeon Award

Clients

Campari, Delvaux, Jil Sander, Mia Karlsson Interior Design, My Hotels, Porcelain Tiles, Prada, Ralph Lauren, Sabelt

Trade Associations

Association of Photographers (AOP), British Institute of Professional Photography