About me

One of my childhood memories is sitting behind the couch with my sister in game of Guess-the-ad.

After a sidestep studying Chinese, I followed my interest in communication and studied Media and Entertainment Management. Although my interest was in creative I started my career as a RTV planner, and soon moved to Strategy.

Then London called.

In a more challenging and competitive market than Amsterdam, I still landed a job as a Creative - what I always wanted. Initially creating and producing non-traditional media activations in media for UM Studios, I grew with them developing my creative career further. First as a Senior Creative and then into Creative Director.

I'm an integrated thinker - from strategy to creative and execution - and for me a great concept should always be scaleable and media neutral. I like to live the brand, so I can discover the truth behind the product or service I'm selling.

And for those who wonder, I have to plead guilty: Yes, I still like guessing TV ads with my eyes closed, even though I see less of them nowadays as I'm a huge fan of on-demand viewing.