About me

Born in Rio de Janeiro in 1977, I started working as a copywriter in 2000. In 2006, I moved to São Paulo to join the legendary W/Brasil. In 2011, I transitioned to Y&R São
Paulo, and in 2013, I returned to W/McCann — the largest agency in the country — where I worked as Group Creative Director, leading several major accounts until 2019.
That same year, I moved to Barcelona to become Global Creative Director at C14torce/DDB for SEAT, overseeing the brand's glob al communications. Since 2022, I've been part of Edelman's Global SWAT Team, based in Madrid. Over the years, I've worked for clients such as Coca-Cola, SEAT, General Motors, Bradesco Bank, LG, Unilever, Allianz, Tinder, AstraZeneca, Microsoft, Reebok, Danone, Nestlé, LATAM Airlines, JBS Foods, Colgate, , Itaipava Brewery, and The Salvation Army. My work has been recognized with international and regional awards including Cannes Lions, D&AD, One Show, Clio, LIA, Creative Pool, FIAP, El Ojo de Iberoamérica, El Sol, New York Festivals, Epica, CCSP, and ABP.

Skills

Advertising, Copywriting, Creative Direction, Strategy Planning

Sector Experience

Automotive, Beauty, Finance, Food & Beverages, Healthcare, Sports, Technology

Awards

Cannes Lions, Clios - Gold, One Show - Merit

Clients

Microsoft, Shell, Tinder, Unilever