About me

Proudly gay and as Co-Founder and Chief Creative Officer at Hijinks I intend to drive the diversity narrative forward through creativity and give a platform to talent from all walks of life.

I have led change for some of the world's best-loved brands across all channels and mediums; from TV to digital, social to PR at some of the best creative agencies, including Publicis London, JWT and The Brooklyn Brothers. Before Hijinks, I was an ECD and board member within The VCCP Group making forward-thinking work and collaborated with everyone from music artists to farmers to tech specialists including Meta, Square, Cisco and Yoox Net-a-Porter.
I have always believed that the greatest platform for change is through business. My career highlights include putting microchips on bees to collect planet saving data, a series of TV ads showing different shaped families for Renault (years before that was even a thing) and helping McDonalds define 'I'm lovin it' in a global brand refresh. I've always seen things differently and pushed forward the diversity narrative; in thought, leadership, experience and through creativity.

I also guest lecture at Leeds Art University and mentor at Outvertising.