About me

Experienced, versatile, and integrated Graphic & Digital Designer with over 9
years of proven success delivering high-impact, cross-channel creative solutions.
My expertise spans a diverse range of sectors, including high-profile B2B accounts,
government, healthcare, and travel, with a strong focus on advertising, digital design,
brand identity, UI/UX, web asset design, and custom illustration. I am a
comprehensive visual storyteller capable of driving the entire design lifecycle—
seamlessly managing projects from initial conceptual strategy through to precise
technical artworking and final cross-channel delivery.
Having recently delivered strategic campaign assets for major accounts like Sky
Business, I excel in fast-paced, collaborative studio environments alongside creative
directors, copywriters, and developers. I combine a meticulous eye for detail with
deep proficiency across the Adobe Creative Suite while actively expanding and
continuing to build my expertise in Figma, always ensuring that brand consistency
remains flawless across multiple concurrent projects.
Continuous innovation is central to my workflow; I actively integrate emerging
AI-assisted tools (such as Midjourney, Adobe Firefly, and Copilot) into real-world
projects to optimise efficiencies and push creative boundaries. Simultaneously,
I am developing my skill set in motion graphics and video editing to ensure I bring
a modern, multi-dimensional approach to digital advertising and web asset creation.

Skills

Advertising, AI, Animation, Art Direction, Communications, Creative, Creative Direction, Digital Marketing, Graphic Design, Illustration, Information Architecture, Marketing, Motion Graphics, Photo Editing, Photoshop, Problem Solving, Production, Social Media, UX/UI, Web Design

Sector Experience

Advertising, Animation, Architecture, Design, Education, Government, Health & Safety, Healthcare, Marketing, Public Sector, Real Estate / Property, Travel & Leisure

Clients

Arts Council England, Centre for Ageing Better, Coca-Cola, Department for Education (DfE), Department for Energy Security and Net Zero (DESNZ), Financial Services Compensation Scheme (FSCS), Fishermans Friend, FSCS, fyffes, Google, Janssen Pharmaceutica, Medtronic, National Police Chiefs, Nestle UK, Network Rail, psr, Sky UK, Toyota