About me
Recognised by AdAge as one of the 'World's Top 10 Digital Minds', two-times Jury President at Cannes, Malcolm has creatively led Saatchi & Saatchi, Ogilvy, SapientNitro and Cheil WW to Agency of the Year titles.
Passionate about redefining how brands move consumers, Malcolm has built teams responsible for acclaimed industry firsts as diverse as Foot Locker's Sneakerpedia, Dove's Campaign for Real Beauty, British Airways' Johnny Foreigner campaign and Samsung's #BeFearless and Back2Life campaigns.
Since Malcolm joined Cheil WW as the network's first ever Global Chief Creative Officer in 2015, Cheil WW has become one of the world's leading creative networks; being named Asia Network of the Year and winning Agency of the Year titles in Hong Kong, China, India & South Korea. In the past year alone, Cheil WW has won over 350 global awards for clients including Adidas, Starbucks, Uniqlo, Tesco & Samsung.
A proud Kiwi, former member of the NZ Yachting Team and recipient of NZ's World Class New Zealander award, Malcolm lives in London where he is a Patron of The Royal Academy of Arts, Member of the Academy of Digital Arts & Sciences and sits on the advisory Boards of D&AD and WARC.
Clients
Adidas, American Express, Anheueser-Busch InBev, Asprey, Autotrader, Barclay's, British Airways, Coca-Cola, Conde Nast, David Jones, Dove, Foot Locker, Ford, FOX Sports - Home Team Sports, Harrods, Hellmann's, Honda, HSBC, ITV, Kao Brands, Lexus, Lion Nathan, Luxotica, Lycra, M&S, McLaren Marketing Ltd., Myer Grace Brothers, Natwest, Nestlé, Nivea, Qantas, RayBan, Rolls Royce, SkyTV, Standard Chartered, The Independent, Tilda Rice, Toblerone, Toyota, Unilever, Vodafone
Trade Associations
on 2nd September 2021 Project featured:UNFEAR
on 3rd June 2023 Contributor:
Malcolm Poynton has been a Contributor since 25th November 2015.