ABOUT

Concept
To coincide with the 2023 London Design Festival, Make it Clear decided to celebrate typography design by curating historic lettering spotted on buildings, footpaths and signs within a few minutes walk of our studio at the Metal Box Factory in Southwark, London.

Execution
The found letters were digitally re-crafted to form a typographic poster and accompanying A6 booklet, under the title ‘Curiocity’. Each character included the corresponding coordinates to allow the user to find the letter for themselves.

Results
Both the poster and booklet were printed using digital white toner on red uncoated paper to highlight our love for print and London. The items were mailed to our clients and industry friends as part of a self-promotion campaign.