About me

Mai is a Chief Marketing Officer with extensive experience of building brands and driving sales in established organisations as well as digital start-ups/scale-ups across consumer, lifestyle, retail, ecommerce, marketplace and technology.
Mai is commercially minded and passionate about putting the customer experience at the heart of business strategies to drive growth. A strategist and planner, she obsesses over building distinctive brands and data-informed marketing that delivers effective acquisition, retention, revenue and profitability.
With an extensive background in consumer, Mai is currently CMO at Superscript, a London-based Series B tech scale-up. She led the rename and rebrand of Superscript, and revamped the way it is positioned and marketed, putting a high emphasis on its visual and verbal expression. As a challenger brand that competes in a centuries-old industry, key to Superscript's success has been smart media planning, combined with distinctive brand assets that drive attention, recall and action.