About me

Mai is a Chief Marketing Officer with extensive experience of building brands and driving sales in established organisations as well as digital start-ups/scale-ups across consumer, lifestyle, retail, ecommerce, marketplace and technology.
Mai is commercially minded and passionate about putting the customer experience at the heart of business strategies to drive growth. A strategist and planner, she obsesses over building distinctive brands and data-informed marketing that delivers effective acquisition, retention, revenue and profitability.
With an extensive background in consumer, Mai is currently CMO at Superscript, a London-based Series B tech scale-up. She led the rename and rebrand of Superscript, and revamped the way it is positioned and marketed, putting a high emphasis on its visual and verbal expression. As a challenger brand that competes in a centuries-old industry, key to Superscript's success has been smart media planning, combined with distinctive brand assets that drive attention, recall and action.

Work
Articles
Achievements
Activity

Mai's achievements

Site Achievements

Top 25

Judging

Mai Fenton has sat on the Creativepool Annual jury.

Annual 2023 Judge Copywriting

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