About me
Currently, a Brand Marketing Executive on Grow Gorgeous at The Hut Group. Within this role I work with myriad teams on a daily basis through which to devise NPD, work on online product execution and invent creative campaign concepts - to build brand purpose and brand awareness amongst our current consumer base, furthermore, strong foundations for Grow Gorgeous, from which the brand is then able to continuously innovate in the ever advancing competitive industry of Beauty.
In having a background that involves both creative concept development, underpinned with global marketing strategy insights, I am equipped with the necessary skills through which to devise inventive products and marketing strategy - with industry experience in doing so across the UK and SEA territory, whilst currently learning more about the Chinese market. Knowledgeable on the ways in which consumers' needs, requirements and purchasing behaviour varies within and across markets at a global level and thus able to connect in such a way that continuously places the consumer at the forefront of a brands mind. I naturally recognise the need for brand purpose in underlining decision making processes, with the additional layer of visionary marketing elements, for a brand to survive and thrive in today's postmodern communications landscape.
Skills
Brand Management, Branding, Business Development, Digital Strategy, Marketing, Product Development