About me

Hello. I'm Madam Matt. The writer half of Creative Madam - the art direction half is Adam, obviously.

I've been doing this for seven years. You'll find all you need to know about me on our website but in short:

I've won pitches. Re-branded and relaunched a betting company. Re-designed Snicker - despite having a nut allergy. Written and 'stared' in a global TVC for Nokia. Crafted long copy cross track adverts for Jack Daniel's. Been a travel writer for P&O Cruises. Made a Bollywood music video. Helped launch a high-end sex toy website.

Thinks that's about it.

Hang on, one more. I make and sell a unique range of underwear.

I'm a strong believer in the written word but I'm also a massive fan of people. Interested to find out more


Advertising, concept development, Copywriting, Creative Direction, creative strategy, Digital Marketing, integrated advertising

Sector Experience

Advertising, Automotive, Design, Digital (SEO, PPC, SEM...), FMCG, Gambling, Interactive, Marketing, Mobile, Outdoor, Packaging, Sports, Telecoms


BlackBerry, Blue Square Bet, Carphone Warehouse, Coke, Jack Daniel's, Mars, Mcdonalds, Mountain Dew, Nokia, P&O Cruises, Pepsi, Porsche, Robinsons, Sky, Smirnoff, Tesco, Volvo, William Hill

Currently No Recommendations
Top 25 Copywriting Journalist Project featured:#FromKurilsWithLove
on 19th August 2020
Project featured:Imagine Beyond
on 28th October 2020
On the web
Tagged Job Titles
Perm, Freelance, Temp-Perm
Skill Level
Middleweight, Senior
Creativepool member since 27 July 2009