. . .

About me

I am a Creative Director with a focus on multidisciplinary design across branding, packaging, UX & UI, and visual communication.

My approach is rooted in clarity, meaning, and simplicity. I am interested in how design is formed from the inside out, not just how it looks, but how it thinks, functions, and communicates. I believe strong design is built on understanding, patience, and intention, where every detail serves a purpose.

Throughout my career, I have worked across a variety of sectors, collaborating with clients and teams to deliver creative solutions rooted in strategy, craft, and attention to detail. From brand identities and digital experiences to packaging and printed communications, I believe good design should not only look beautiful but also communicate clearly and serve a purpose.

Over the years, I have worked across a range of disciplines, developing brand identities, digital experiences, packaging systems, and visual narratives across different sectors. I enjoy working closely with ideas at their earliest stage, shaping them into clear, structured, and lasting design outcomes.

Alongside my studio practice at Usuren, I continue to explore how design can be more thoughtful, grounded, and human. I am particularly interested in work that connects strategy with craft, and simplicity with depth.

My goal is always the same: to create design that feels considered, honest, and built to last.

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Clear Marketing Communications

United Kingdom

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Shoot the Moon

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Steria

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Pixel8

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Clock Creative

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Cube3

United Kingdom

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Delineo

United Kingdom

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Hidden Creative Limited

United Kingdom

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Favourite People

United Kingdom

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Glorious Creative

United Kingdom

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Icecream Digital

United Kingdom

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Cotton

United Kingdom

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Peppermint Soda

United Kingdom

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LOVE.

United Kingdom

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Sauce Talent

United Kingdom

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Start Design

United Kingdom

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Eurowrap Ltd

United Kingdom

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Mark ribau fernandes Evans

owner, m.m.luxury.shoes.portugal

Portugal

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Bad Pony Media Productions

United Kingdom

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Bolland & Lowe

United Kingdom

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