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About me

Maciek Michalski is a highly acclaimed South African executive creative director, designer, and branding expert with more than two decades of experience in advertising and design. He has held senior leadership roles focused on mentoring teams, providing strategic direction, and delivering award-winning creative work.

Originally from Poland , Maciek is recognised as one of the country's leading creative thinkers. He is known for his collaborative approach, curiosity-driven process, and ability to create memorable, culturally resonant brand identities that fuse African perspectives with global appeal. At the heart of his philosophy is building strategic brands with depth and distinctiveness through compelling storytelling. Maciek's work spans the globe, with projects delivered for clients in the UK, US, Italy, Poland, Netherlands, and New Zealand.

Maciek is a seven-time judge for the Loerie Awards (South Africa's premier creative honors) and has been ranked among the Top 3 Design Studios, Top 3 Creative Directors, and featured in the Top 25 Creative Directors (Creative Pool) multiple times.

Since co-founding Hitchcock Michalski in 2014 with Fiona Hitchcock, Maciek Michalski has served as Design Director and Founding Partner, driving the boutique branding agency's growth into a globally recognised player in strategic brand design.

Under his creative leadership, the studio has specialised in distinctive, culturally nuanced identities for clients across Africa - Nigeria, Rwanda, Zimbabwe and beyond (USA, Italy, New Zealand).

His hands-on approach, starting every project with pencil and paper and drawing inspiration from art, architecture, fashion, and film, has consistently delivered bold, distinctive work that helps brands navigate complex market challenges.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationSomerset West, Cape Town, South Africa

Skill LevelSenior, Director

LanguagesEnglish, Polish, Afrikaans

Tagged Job TitlesCreative Director, Branding Designer

Ranking

#14 Ranked Creative Director

Achievements

studiopro:Maciek was verified as a studiopro on 18th March 2022Pro member:

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Top 25Creative DirectorContributor:

Maciek has been a Contributor since 18th March 2025.

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Recommendations

5.0

From 2 Recommendations

Skills

Brand Management, Branding, Creative Direction, Directing, leadership, mentorship

Sector Experience

Accounting & Finance, Banking, Education, Finance, Hotels & Resorts, Oil & Gas, Retail, Travel & Leisure

Awards

Clios - Shortlist, Clios - Silver, D&AD Award - Nomination, Loeries - Bronze, Loeries - Gold, Loeries - Grand Prix, Loeries - Silver, One Show - Merit

Trade Associations

Advertising Association

CV / Resume

Maciek's CV/Resume

Activity

Connections1,018 Followers1,070 Following7,939

Views21,044

Creativepool member since 9 September 2020

Maciek Michalski Follows

ANCESTRY

United States

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Martin Burton

Product Development Designer, Leach

United Kingdom

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Svetlana Petrikovec

Filmmaker, Photographer, Editor, Reflexive Arts

Belgium

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Paolo Ippolito

Photographer / Art Director

Italy

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Weber Shandwick

United Kingdom

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Digital Oriented

United Kingdom

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Name and Name

China

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Gosia Krolikowska

Packaging & Graphic Designer, freelancer

Poland

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Rafael Pitanguy

VP Creative, Young & Rubicam São Paulo

Brazil

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Tere Lari

Multimedia designer, freelancer

Spain

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Gary Cohen

Brand Partnerships Director, ATC Live

United Kingdom

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Stein Sørlie

Creative Director, Creuna

Norway

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Will Odell

Photographer, byWilliamOdell

United Kingdom

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United Kingdom

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Ivaylo Gogov

Product Design Expert, SAP

Bulgaria

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Guy Armitage

Photographer

United Kingdom

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Thomas Walskaar

Graphic Designer

Netherlands

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Alexandre Bieuron

junior creative

Rest of World

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MGL Infographic

United Kingdom

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Natalia Alyukova

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United Kingdom

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