About me

I currently work as a copywriter for a PR and Marketing agency working on a variety of high-end accounts. I regularly meet with clients to discuss requirements and product background, brainstorming ideas and concepts. I also work closely with design studios to generate workable concepts and ideas.

Having worked within marketing and PR I understand what is required for each discipline and can adapt my work to target a specific audience. I have always worked closely with creative teams in order to help drive and develop ideas and am able to develop a concept, research material, design and write copy from conception through to completion and evaluation.

I have always been heavily involved in strengthening and increasing a company's communication strategy. While working at a charity organisation based in Kent, I helped to re-brand the company in line with the marketing strategy, budget and corporate objectives. Copy needed to be engaging, informative and written with a specific audience in mind. I developed relationships with internal clients and external suppliers and worked closely with other departments, helping to promote and raise awareness.

I am able to provide coaching and training to improve writing quality across the organisation, as I have worked as a quality assessor managing a team of freelance writers helping to enhance and develop their skills.

I have experience developing and writing copy for magazines, creating long and short copy for promotional material, web sites, brochures, radio, direct mail and advertising campaigns. I am also confident with new media channels having developed many successful social media campaigns.