Lydia Tamarat
Junior Strategic Planner
ABOUT
Gaming and junk food were made for each other for a simple reason: when people are absorbed in a game, they suddenly feel hungry and naturally look around for the nearest and quickest energy fix at their fingertips. It’s a health issue for 3 billion gamers of all ages, especially for younger people. Carrefour partnered with Fortnite to make The Healthy Map, in a bid to inspire gamers to make healthier food choices while playing games.
MADEIT CREDITS
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CarrefourClient
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Andréa BastianelliAccount Manager -

Beryl FleurGroup Marketing Manager -

Camille OlivierAccount Manager -

Christophe DefayeStrategic Planner -

Edgar HeuschCreative -

Gautier RennesSocial Media Manager -

Jean-François GoizeCreative -

Marco VenturelliChief Creative Officer -

Marie WalletAccount Manager -

Marie-Charlotte MathieuAccount Manager -

Mayssam KaadoAccount Manager -

Morgan CarrioCreative -

Nathalie JacquierGroup Marketing Manager -

Pascale BeyssierAccount Manager -

Publicis ConseilAdvertising Agency -

Sylvia FelixGroup Marketing Manager -

Théo CometGroup Marketing Manager -

D&AD -

Lydia TamaratJunior Strategic Planner
Back to Carrefour x Fortnite: The Healthy Map project