Lydia Tamarat Junior Strategic Planner

ABOUT

Gaming and junk food were made for each other for a simple reason: when people are absorbed in a game, they suddenly feel hungry and naturally look around for the nearest and quickest energy fix at their fingertips. It’s a health issue for 3 billion gamers of all ages, especially for younger people. Carrefour partnered with Fortnite to make The Healthy Map, in a bid to inspire gamers to make healthier food choices while playing games.

MADEIT CREDITS

  • CarrefourClient
  • Andréa BastianelliAccount Manager
  • Beryl FleurGroup Marketing Manager
  • Camille OlivierAccount Manager
  • Christophe DefayeStrategic Planner
  • Edgar HeuschCreative
  • Gautier RennesSocial Media Manager
  • Jean-François GoizeCreative
  • Marco VenturelliChief Creative Officer
  • Marie WalletAccount Manager
  • Marie-Charlotte MathieuAccount Manager
  • Mayssam KaadoAccount Manager
  • Morgan CarrioCreative
  • Nathalie JacquierGroup Marketing Manager
  • Pascale BeyssierAccount Manager
  • Publicis ConseilAdvertising Agency
  • Sylvia FelixGroup Marketing Manager
  • Théo CometGroup Marketing Manager
  • * D&AD
  • * Lydia TamaratJunior Strategic Planner

Carrefour x Fortnite: The Healthy Map

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