About me

I'm a Creative Director with over 25 years' experience developing brands, campaigns and content across international markets.

My work spans creative strategy, art direction, design, film, photography and digital, taking ideas from initial concept through to production and delivery. I've led campaigns for brands including L'Oréal, Schwarzkopf, Philips and Sweaty Betty, working across beauty, lifestyle, fashion, healthcare and B2B.

I've also founded and grown creative businesses across branding, film, photography and digital, building multidisciplinary teams and managing projects from pitches and creative development through to shoots, post-production and rollout.

I combine strategic thinking with a hands-on approach to creative work, and enjoy collaborating with brands, agencies and creative teams to develop ideas and bring them to life.

Luther's achievements

Site Achievements

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Featured work

Work picked by the Creativepool editors for the homepage.

I am Sweaty Betty

5 November 2026

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5 November 2026

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