About me
Hello, I'm Trevor,
I help established businesses refresh their brands to increase buyer intent and drive measurable revenue growth. I've served brands for 20 years across diverse sectors from F&B to FMCG, tech to consumer goods.
My expertise is in strategic branding, creative direction and copy writing. You'll find me experienced in aligning with the big picture, while meticulously crafting the details that move the needle on user engagement and buyer decisions.
A quick list of brands I've served in agency/studio roles: Emirates, Colgate/Palmolive, BAE Systems, Nestle, Huawei, TCL, State Buildings, Como Hotels, Micromine, BHP Billiton, NERA, ExxonMobil, Tourism Western Australia, Kings Park Authority
Skills
3D Design, Brand / Logo Design, Brand Stategy, Branding, Copywriting, Photography
Sector Experience
Branding, Communications, Design, Point of Sale
Clients
BAE Systems Applied Intelligence, Baker et Chef, bhp, Bloom & Grow, Capricorn Mutual, Colgate-Palmolive, Cooling Bros Glass, Huawei, McDonald's, Mcdonalds, Micromine, Nestlé, Spookfish (now EagleView), TCL
#86 Ranked Art Directoron 25th October 2023 Project featured:Mi Integrated Branding
on 4th March 2024 Project featured:Brand Revitalization for a National Industry Body
on 21st March 2025 Contributor:
Trevor Soh - Lumo Lab has been a Contributor since 1st October 2023.