About me

An award winning Art Director/Graphic Designer on the best global brands for the past 20 years.
Currently residing in New York City, originally from Sydney, Australia, I've worked at the biggest (and smallest) advertising agencies, making cool stuff with filmmakers, photographers, designers, gamers, musicians, athletes and artists. I created Big Watermelon, A design studio which aims to create positive change through emotive, culturally relevant, human experiences. To tell the story of life's real characters. All with a little humor chucked in the mix.

Luke's work

Twisted tree of Ala Moana

Skins - Uneven Playing Fields

StrangeLove Ginger Beer

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