Luke Duggan Creative Director

ABOUT

Colorful Hawaii has never been reduced to Grayscale. By stripping back the elements and focussing on the gnarl ridges and knotted twisting lumps of the tree you can see it in multiple ways. As time passes I feel differently about what this tree means to me. It has the appearance of a twister, sucking up the land from below spraying everything in its path into the sky. Is it a giant tree from Avatar, its small inhabitants living below and all over. After the Maui fires I see this beautiful ashy tree devastated by fire. I see aging, after having a baby boy, whose skin is smooth, the very opposite of this beautiful old tree. This twisted tree of Ala Moana is standing the test of time.

AWARDS

International Photography Awards
IPA Honorable Mention
One Eyeland Award

MADEIT CREDITS

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