About me

Luke is an accomplished and award winning marketing and commercial leader with a wealth of digital, content & advertising experience within the entertainment, technology and media sectors in senior client and agency roles presently residing as Managing Director of DRUM, Omnicom Media Group's multi-award winning Content & Creative business and the 2015 UK Content Marketing Agency of the Year (The Drum Content Awards)

Luke has spent the last 16 years creating, curating and communicating the stories of some of the world's leading entertainment, FMCG & consumer brands - from PlayStation & Virgin Media to Sony Music and Unilever.

Sometimes it has involved advertising, sometimes a partnership, experiential or digital strategy and more often than not a social element but in each case it has always started with a compelling content idea, built on the belief that winning share of mind triumphs over buying share of voice every time. A big idea is only so if it can earn attention and stimulate advocacy amongst an audience, move a brand up the consideration list and ultimately move a business towards growth.

At Drum, Luke leads the day-to-day business in finding creative content solutions for brands to their communications challenges for UK and International clients including McDonald's, Virgin Media and Disney.