About me

I've been a writer, Creative Director and strategist since 2010.

Over the years, I've shaped verbal identities for global brands, repositioned blue-chip companies, led digital transformation projects, written prime-time TV ads, spearheaded major rebrands and built and managed talented creative teams.
At my core, I'm a storyteller. I believe in connecting brands to audiences with meaningful, impactful creative - simplifying the complex and crafting the big ideas that inspire belief and action.

In 2020, I stepped into senior creative leadership at Dojo - one of Europe's fastest-growing fintechs. As Head of Copy and later Creative Principal, I joined the dots between product truths and audience needs, using strategic storytelling and conceptual thinking to drive engagement and growth.

I'm passionate about what I do - but even more so about what creativity can achieve when teams, talent and ideas come together.

Skills

Branding, conceptualisation, Content, Copywriting, Creative Direction, Go-to-Market, Marketing Strategy

Sector Experience

Advertising, Branding, Communications, Marketing

Clients

Dojo, Frog Design, HarperCollins, Liverpool Victoria (LV=), Wolff Olins, Wonderbly