About me
Luiz Felipe Barros has a successful track-records as entrepreneur (two successful exits), intrapreneur (leading business and digital transformation for Fortune 100 companies and advertising agencies), investor (three successful exits) and Board Member.
With a breadth knowledge on Business, Marketing, Media and Technology he is an "expert-generalist" that can both understand deep business challenges and consumer needs and translate them on innovative solutions through data, analytics, media, digital, digital products and technology.
Luiz was appointed twice as one of the "Most Influential People on the Internet" by a renowned consultancy, recognized by AdAge as one of the "40 Under 40" global talents shaping marketing and media industries and as the "Data & Analytics Leader of the Year" by the Leadership Excellence Awards.
Skills
Advertising, Analytics, Artist Management, B2B, B2C, Budgets Planning / Allocation, Business Management, Campaign Planning, Change Management, Consultancy, Content, Creative, Entrepreneurship, Funding & Investments, Influencer Marketing, Management, Market Research, Marketing, Marketing Strategy, Media Buying, Media Planning, Negotiation, Outdoor (OOH), Planning, Public Speaking, Social Media, Strategy Planning
Sector Experience
Advertising, Automotive, Banking, Beauty, Beverages, Brand Management, Branding, Broadcasting, Business Management, Call Centre / Customer Services, Cinema, Communications, Computing (Software), Consulting Services, Consumer Durables, Creative Services, Data Services, Digital (SEO, PPC, SEM...), E-Commerce, Education, Entertainment, Film (Feature), FMCG, Food & Beverages, Funding & Investment Services, Gambling, Hospitality, Hotels & Resorts, Information Technology, Intellectual Property, Live Entertainment, Market Research, Marketing, Media, Music, Outdoor, Parks / Theme Parks, Personal Care, Pharmaceutical, PR, Publishing, Radio, Research & Development, Retail, SAAS, Social Network / Community, Sports, Startups, Technology, Telecoms, Television, Tobacco, Travel & Leisure
Awards
Cannes Lions - Grand Prix, Effie\'s - Gold
Clients
AB inbev, Channel Factory, Coca-Cola, Dentsu Aegis Network, Disney, Havas Media, interpublic, Mercado Libre, PepsiCo, Philip Morris International, Telecom Italia, Turner, Unilever, Viber, WPP
Trade Associations
Association of National Advertisers, Internet Advertising Bureau IAB, Mobile Marketing Association MMA, World Federation of Advertisers