About me

I'd rather have my mom to write about myself, cause I'm sure she'd have beautiful things to say about me, but that's ok ;)

I'm in this crazy advertising business for 11 years now - one third of my life - and I can say that after all those years I'm still deeply in love with it. Much because of everything it has brought me - being able to help clients change their business for better, getting awards for that and meeting wonderful and inspiring people.

For the last 2 years, I've worked as Creative Director for Chevrolet in Brazil. And since then the brand has achieved extraordinary results, such as becoming the top#1 selling car brand in Brazil in 2016, surpassing Fiat, which used to hold that position for 19 years in a row. For that work, we received an Effie Award, which I'm very proud of.

Another great achievement I like to mention is the Caboré, the most important award in Brazil, which recognizes its best agencies every year. In 2016 Publicis Brazil got its first Caboré ever as Agency of the Year, competing with great names, such as Almap BBDO and Talent. And it makes me really happy to be part of all that.

Now recently I've been nominated as one of the Top 100 Creative Industry Influencers of 2016, from Creative Pool, and I couldn't be more proud. My mom keeps saying the same to me. But that doesn't really count, does it


Advertising, Copywriting, Creative Direction, Digital Marketing

Sector Experience

Automotive, Food & Beverages, Personal Care, Sports


Cannes Lions - Shortlist, Cannes Lions - Silver, Effie\'s - Silver, El Ojo - Gold, EPICA Award - Gold, LIA Award - Bronze, LIA Award - Gold, New York Ad Festival - First Prize, One Show - Silver Pencil


Chevrolet, Coke Zero, Dove, P&G, Philips, Tang

Currently No Recommendations
Top 100 Influencer of the Year 2017

Luís Felipe Figueiredo keep was recognised as an Industry Influencer on 6th February 2017

Project featured:Real Consumers, True Opinions
on 16th February 2017

Luís Felipe Figueiredo keep has been a Contributor since 6th February 2017.

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On the web
São Paulo
Skill Level
Senior, Director
Portuguese; English; Spanish
Creativepool member since 30 January 2017