About me

Throughout his professional career Luis has been working in the Television & Advertising industry in Mexico & New Zealand. He has had the experience of working with production companies, advertising agencies, marketing teams and directly with clients. He has worked on a diverse range of projects from television commercials and television production to documentaries, music videos, films, corporate videos and online content.

He is familiar with a broad range of production levels, from big crews with extensive gear to small teams; managing and driving production from concept approval, through pre-production, client approvals, stakeholder management, shooting and then post-production. With vast production experience, excellent achievement in production design, story telling and budgeting; Luis delivers on client expectations, enriches concept requirements and adds production values.

"It's not about how much money is in the project, but far more important is the idea behind that connects with the audience."

Luis has worked projects for:

New Zealand:
Christchurch City Holdings, Christchurch International Airport, Draft FBC, AMI, Harvey Cameron Advertising, Tonic, Co-ordination Advertising, Tourism New Zealand, CRT Cooperative, Canterbury & Christchurch Tourism, Visitors Television, Methven Marketing Group, Lone Star restaurants, Canterbury Television, The Arts Centre, Wrangler International Rodeo, HSBC New Zealand PGA Championship, The Star newspaper, Dupont, V-moto, CBS Canterbury, Partsquip, Sounders Robinson Brown, Clip & Climb, Red Cross Christchurch, Cropmark Seeds, to name a few.

Mexico City:
Y&R, JWT, Vale Euro RSCG, BBDO Mexico, Publicis, Grey, Alazraki, Leo Burnett, Grupo Ferrer, Clemente Camara, Ogilvy. Honda, Procter & Gamble, Sony Music, Yoplait, Nestle, Panasonic, Jumex, Telcel, Banamex, Don Pedro, Grupo Herdez. Adicta Films, Omni Produciones, Resistencia Films, Tritra Producciones, RA Advertising Films & Arts, Conciencia Films, Sweet Dreams Producciones, Palmera Films.

Skills

commercial director, Commercial Producer, Creative Direction, Directing, Field Director, Field Producer, First Assistant Director, Floor Manager, Producing, Production, Second Assistant Director

Sector Experience

Film (Feature), Film (Short / Documentary), music video, New Media, online advertising, Television, television commercials, Video Art