About me

Throughout his professional career, Luis has worked in the television and advertising industries in both Mexico and New Zealand. He has collaborated with leading production companies, advertising agencies, marketing teams and direct clients delivering compelling campaigns and visual content across formats. His body of work spans television commercials, documentaries, music videos, short films, corporate productions and digital campaigns; each crafted with a sharp eye for storytelling and audience impact.

Luis helps brands stand out across TV, Cinema and Web platforms by crafting visually consistent, audience driven adverts. From concept to final cut, his direction delivers high impact results. He is familiar with a broad range of production levels, from big crews with extensive gear to small teams; managing and driving production from concept approval, through pre-production, client approvals, stakeholder management, shooting and then post-production. With vast production experience, excellent achievement in production design, story telling and budgeting; Luis delivers on client expectations, enriches concept requirements and adds production values.

"It's not about how much money goes into the project, but rather the idea behind it and its ability to connect with the audience."

Luis has worked projects for:

New Zealand:
Christchurch City Holdings, Christchurch International Airport, Draft FBC, AMI, Harvey Cameron Advertising, Tonic, Co-ordination Advertising, Tourism New Zealand, CRT Cooperative, Canterbury & Christchurch Tourism, Visitors Television, Methven Marketing Group, Lone Star restaurants, Canterbury Television, The Arts Centre, Wrangler International Rodeo, HSBC New Zealand PGA Championship, The Star newspaper, Dupont, V-moto, CBS Canterbury, Partsquip, Sounders Robinson Brown, Clip & Climb, Red Cross Christchurch, Cropmark Seeds, to name a few.

Mexico City:
Y&R, JWT, Vale Euro RSCG, BBDO Mexico, Publicis, Grey, Alazraki, Leo Burnett, Grupo Ferrer, Clemente Camara, Ogilvy. Honda, Procter & Gamble, Sony Music, Yoplait, Nestle, Panasonic, Jumex, Telcel, Banamex, Don Pedro, Grupo Herdez. Adicta Films, Omni Produciones, Resistencia Films, Tritra Producciones, RA Advertising Films & Arts, Conciencia Films, Sweet Dreams Producciones, Palmera Films.

Skills

commercial director, Commercial Producer, Creative Direction, Directing, Field Director, Field Producer, First Assistant Director, Floor Manager, Producing, Production, Second Assistant Director

Sector Experience

Film (Feature), Film (Short / Documentary), music video, New Media, online advertising, Television, television commercials, Video Art