About me

Luis Paulo Gatti is an Executive Creative Director & the Head of Entertainment at White Rabbit. In 2024, he led the launch of an in-game
and sportainment hub targeting the South American and European markets.

With 20 years of experience in the field of communication, he began his career in Rio de Janeiro as an Art Director and went on to work at major advertising agencies around the world. His professional journey took him to São Paulo, Dubai, Berlin, and Stuttgart before he settled in Budapest, where he collaborated with local, regional, and global clients.
For the past ten years, Luis Paulo Gatti has also served as a teacher and coordinator at Miami Ad School Brazil / LATAM.

Luis' articles

Creating Branded Content That Audiences Actually Want to Watch

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