About me

Luis Aguer is an award-winning director from Buenos Aires whose work seamlessly bridges human emotional resonance with a hyper-refined, modern visual language. Formed at the Universidad del Cine and the Cannes Lions Master of Creativity program, his directorial DNA is defined by meticulous aesthetic curation, fluid camera choreography, and immersive sound design.

Represented by PRIMO in LATAM and working freelance globally, Luis has helmed cinematic campaigns for iconic brands including Nike, Coca-Cola, Samsung, Honda, and Ballantine's. His versatility allows him to effortlessly transition between high-concept visual storytelling, dynamic action, and intimate character-driven narratives.

In fiction and documentary, his narrative work reflects the same aesthetic rigor and poetic realism. Key credits include creating the globally shot, multi-award-winning short film series Pandemos, serving as Second Unit Director on Amazon Prime's The Corruption Game, and wrapping post-production on his debut feature-length documentary.