About me

Lucy Amos is an expert in managing and communicating brand perception to create a positive impact. One of Lucy's key areas of expertise is identifying a brand's core qualities and using these to reposition it as a fresh innovative proposition that appeals to a variety of audiences in a highly digitalised world.

Lucy has worked for The Walt Disney Company for twelve years and currently oversees all social media across 22 EMEA territories and the UK business. In this role, she is responsible for running Disney's flagship brand accounts, and Studio titles setting brand and content strategy, managing brand reputation on social media and much more.

Prior to this, Lucy served as head of PR at Turner, overseeing consumer and corporate PR across its UK broadcasting arm. Having publicly handled and advised on a plethora of high-profile, challenging and delicate situations over the last 20 years for a range of organisations and brands, Lucy is an expert at being able to identify and introduce solutions and opportunities that demonstrate real change both internally and externally.

Lucy is also in the board of Yorkshire County Cricket Club where she was brought in to drive change following the Club's widely publicised racism crisis.