About me

The way your brand looks, sounds and acts can be its greatest asset or its greatest hindrance.

As a brand designer and design director, I help brands turn complexity into clarity through strong visual thinking, creativity and strategy. I believe that great design doesn't just happen. It stems from clear ideas and smart strategy that actively shape creative output.
I am a London-based design director with over a decade of experience in designing brand identities and visual systems for clients in the tech, finance, lifestyle and public sectors. My focus is on creating distinctive, coherent and practical brands that are built to work across real-world touchpoints.

My previous clients include AstraZeneca, Barclays, Bupa, Coca-Cola, ING Bank, LEGO, Paysafe, Pinterest, Severn Trent, Spotify, the University of Sussex Students' Union and William Grant & Sons.