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About me

I am an experienced and enthusiastic arts marketer with over three years' experience working in theatres within communications and press roles. I have particular experience in writing press releases, communicating with the media, arranging interviews across all media platforms (print, radio and television), web content management, generating content for digital and social media (including blogging, video recording and editing and podcasting, with a proficient use of Photoshop), as well as direct mail and email marketing. I am hardworking and conscientious, with the ability to meet deadlines and I can work effectively in a team or individually. I am eager to gain further experience and take on new challenge in a digital media, press, PR or communications role in a dynamic theatre or similar arts venue.

Details

AvailabilityLooking for work

ContractPerm, Temp-Perm, Part time

LocationCoventry, Midlands, United Kingdom

Skill LevelJunior, Middleweight

LanguagesEnglish and French (B grade at A Level)

Tagged Job TitlesPress Officer, Marketing Manager, Publicist

Recommendations

Currently No Recommendations

Skills

Writing press releases, Media relations, Pitching stories, Arranging interviews and photocalls, Planning and executing press and PR strategies, Monitoring PR coverage, Managing production photograhy, Digital / new media, Social media (Facebook, Twitter, Pinterest, Instagram), Creating blogs and generating online content, Video editing, Recording and posting podcasts, Writing direct mails, Email marketing, Photoshop (to resize artwork for various online uses and to create bespoke branded posters)

Sector Experience

- Implemented the theatre’s media strategies in line with its Communications Strategy and Corporate Plan, - Liaised with the media to arrange live and pre-recorded radio, television and print interviews, - Secured regional press coverage for the world premiere of Harvey Weinstein’s musical Finding Neverland, which generated an advertising value equivalent of £440, 202, - Generated content for theatre websites and social media channels, - Organised press nights and production photography, - Managed the production of promotional trailers, - Recorded audience vox pops and edited into online videos using iMovie, - Planned, arranged, recorded and promoted all theatre podcasts, - Produced show programmes and in-house print, - Wrote direct mail letters, - Sent out all email marketing, - Managed an Apprentice and a team of Volunteers

Clients

Belgrade Theatre, Curve, Lichfield Gazette, Mike Owen Media

Awards

In September 2010 I completed the Theatrical Management Assocation's week-long residential course, Druidstone: The Essentials of Marketing. I acquired a thorough understanding of all aspects of campaign planning and understanding audiences, as well as effective techniques for social media and email marketing. My tutor on the course was Roberta Doyle, Director of External Affairs at the National Theatre of Scotland.

Trade Associations

I am an individual member of the Arts Marketing Association.

Activity

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Creativepool member since 13 December 2012

Work
Articles
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Activity

Lucy's work

Portfolio

Online trailer for the Belgrade Theatre's production of We Love You City

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