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About me

I am a Brand & Innovation Strategist helping brands stay relevant in a constantly evolving world. I translate trends, shifts in consumer behavior and technology into strategic clarity, differentiated positioning, and future-ready value propositions.

I have experience working with renowned B2C brands across fashion, retail, lifestyle, travel, and technology. With a hybrid profile that combines strategic thinking and creativity, I operate at the intersection of branding, innovation, and culture to design more human-centered brands and experiences that create emotional connection and purposeful differentiation.

My Value Add: Strategic foresight, human-centered creativity, and business-driven innovation to help brands translate change into meaningful and differentiated value — aligning teams from vision to execution.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Remote

LocationBarcelona, Spain

Skill LevelMiddleweight, Senior

LanguagesEnglish, French, Spanish & Portuguese

Tagged Job TitlesBrand manager, Innovation Manager, Strategy Manager

Recommendations

Currently No Recommendations

Skills

Brand Stategy, Business Management, Strategy Planning

Sector Experience

Consulting Services, Entertainment, Fashion, Luxury, Retail, Technology, Travel & Leisure

CV / Resume

Luciana's CV/Resume

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Creativepool member since 4 February 2026

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