Lucas Janse van Vuuren
Executive Creative Director
ABOUT
Can a dress keep looking fabulous even if you stain it on purpose?
We wanted to put our washing powder to the test in a creative way with what women dread most when it comes to the clothes they love – stains.
Fashion designer, Celeste Arendse, and fashion blogger, Aisha Baker,
tell us a story of how a washing powder made it possible to design
a dress with stains, and keep it fabulous, wash after wash.
MADEIT CREDITS
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Lucas Janse van VuurenCreative Director






















